How the 2026 FIFA World Cup changed the U.S. sports industry

As the sports industry reflects on the impact of the 2026 FIFA World Cup, Sports Business Journal examines how the tournament reshaped event operations, government coordination, and America's global sports leadership. Travis Murphy shares his perspective on the momentum created in Washington and why the U.S. should establish a permanent framework for sports diplomacy rather than relying on event-specific initiatives. Read the full article for insights into the tournament's lasting legacy.

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America's Sports Decade Needs a Permanent Playbook

Jetr Global CEO Travis Murphy argues that America’s successful FIFA World Cup should serve as the foundation for a permanent federal strategy for sports diplomacy and global sporting events.

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