Jetr Global Sports + Entertainment welcomes Adrian Culea as Director of Global Growth Strategy and Government Affairs, bringing a wealth of high-level experience at the intersection of sports, government, and executive logistics.
Culea joins Jetr Global following an impressive career spanning the National Basketball Association (NBA), professional sports teams, the White House, and the U.S. Department of Energy. Most recently, he served as Special Assistant to NBA Coach of the Year and Cleveland Cavaliers Head Coach Kenny Atkinson, managing strategic operations for the coaching staff during a historic season that saw the team secure the Eastern Conference’s number one seed in the 2025 NBA Playoffs.

Prior to his role with the Cavaliers, Culea served as Director of the White House Travel Office, where he oversaw complex domestic and international logistics for the President, First Lady, senior White House officials, United States Secret Service, White House Military Office, and the White House Press Corps. Culea has also served in government as Advisor on Congressional Affairs for the U.S. Department of Energy.
Culea began his career in sports with roles at the NBA and Brooklyn Nets, contributing to marquee events including the NBA Draft, NBA Finals, and international programming. A graduate of Hofstra University with a degree in Political Science, he is fluent in Romanian and brings a global perspective to Jetr Global’s growing team.
In addition to his time in federal government, Culea also brings extensive political campaign experience - having served in several roles on congressional campaigns, town board slates, a statewide ballot initiative, and multiple presidential campaigns.
“Adrian’s unique background, from the NBA to the highest levels of government, perfectly aligns with Jetr Global’s growing mission of operating at the intersection of sports, culture, and diplomacy,” said Travis Murphy, CEO of Jetr Global. “His expertise in logistics, strategy, and cross-border operations will significantly enhance our ability to deliver innovative solutions for our clients.”
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