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Jetr Global Sports + Entertainment CEO Travis Murphy and David Francis joined Bloomberg Weekend with host Christina Ruffini, David Gura, and the Bloomberg News team to discuss preparations for the FIFA World Cup 2026, which kicks off on June 11.
The conversation focused on the scale and complexity of hosting a tournament that will span three countries, 16 host cities, and an unprecedented level of international coordination. As North America prepares to welcome teams, fans, governments, sponsors, media, and global stakeholders, the challenge extends far beyond matchday operations.
For Jetr Global, the World Cup is a defining test of readiness across government coordination, mobility, security, transportation, commercial planning, and international engagement. It is also the opening chapter of the broader American Decade of Sport, with the United States preparing to host a historic run of global events.
The segment underscored a core belief behind Jetr Global’s work: major sporting events are not simply competitions. They are platforms for diplomacy, investment, market expansion, and long-term global growth.
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